Monday, May 4, 2009

Every Product Manager's Dream: Obsessive Consumers

In the May 11, 2009 issue of FORTUNE check out Beth Kowitt's article "True Obsessions". Here are six stories of people who take consumerism to a whole new level. These folks don't just purchase the latest products from their favorite companies, they continue a deep (and perhaps slightly psychotic) emotional committment to a specific brand through how they've integrated the products into their lives.

Questions for marketing and product managers:
  • Who are your obsessives?
  • Where are they? How do you find them?
  • Are you giving your customers the potential to be obsessive about your product?

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