Questions for marketing and product managers:
- Who are your obsessives?
- Where are they? How do you find them?
- Are you giving your customers the potential to be obsessive about your product?
Monday, May 4, 2009
Every Product Manager's Dream: Obsessive Consumers
In the May 11, 2009 issue of FORTUNE check out Beth Kowitt's article "True Obsessions". Here are six stories of people who take consumerism to a whole new level. These folks don't just purchase the latest products from their favorite companies, they continue a deep (and perhaps slightly psychotic) emotional committment to a specific brand through how they've integrated the products into their lives.
Questions for marketing and product managers:
Questions for marketing and product managers:
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