Information and observations about the latest trends in engineering and program management, targeted at growing businesses.
Monday, May 4, 2009
Every Product Manager's Dream: Obsessive Consumers
In the May 11, 2009 issue of FORTUNE check out Beth Kowitt's article "True Obsessions". Here are six stories of people who take consumerism to a whole new level. These folks don't just purchase the latest products from their favorite companies, they continue a deep (and perhaps slightly psychotic) emotional committment to a specific brand through how they've integrated the products into their lives.
Questions for marketing and product managers:
Who are your obsessives?
Where are they? How do you find them?
Are you giving your customers the potential to be obsessive about your product?